Marketing Social Media

Boosting your Brand: How to Properly Understand Social Media Metrics

Owning a business these days is much different than what it used to be. As the world has moved to a digital space, so has the way in which we have to operate our businesses. These days you will not go anywhere without having a well-known and effective brand, but getting your brand across is not as easy as putting together a TV advertisement or billboard anymore.  

To ensure that your business really makes it in the rat race, you have to make sure that you build an online brand for your business. The most popular way in which businesses try to develop an online brand is through the use of social media. Simply putting an ad out online will no longer cut it as people tend to avoid those. However, creating a social media presence for your brand is not as straightforward as just posting some pictures or sharing a video.  

In order to effectively boost a brand online, you have to take into account social media metrics. For someone who has very little experience in the world of social media branding, this can be extremely overwhelming. For some of us, we wouldn’t even know where to find the media metrics for our pages. We know just how confusing it can be, so here are our tips for really understanding social media metrics.  

 

What are social media metrics? 

For people who are well educated in the world of social media branding, it can be hard to remember that not everyone understands what media metrics are. To put it simply, media metrics are essentially the statistics that can be found in association with your business page.   

Whenever you create a social media page as a business, you should make sure that you are making a business page and not just any old social media account. Having a business page means that you have access to a whole line of analytics that allows you to see the success of your social media page. Within your branch of metrics, you can expect to find your engagement, impressions and reach, the share of voice, referrals and conversions, and response 0rate and time. Your metrics allow you to see the exact numbers associated with all of these things, which means you will get a really good idea of how well your business page is doing.  

 

Now that you have a basic understanding of what social media metrics really are, you may find yourself asking even more questions.  Terms such as engagement and reach may seem unfamiliar to you, so allow us to break down what all of these sections mean.  

 

Engagement  

Looking at the engagement rate that your page has is one of the best ways that you can see just how well your page is doing. This basically shows just how involved your audience is with your content. This can be worked out through the number of likes your post gets or the number of comments you achieve.  If your customer base is really engaging with your content, it is a good sign that you are creating content that your customers like. However, if you don’t see much engagement with your posts, then it is a sign that whatever you have put out simply isn’t working.  For some businesses that are struggling to gain engagement, the next step is looking into sites such as Fanhype that can help to improve engagement.  

 

Impressions and reach  

We have decided to talk about these two together because of just how similar they are. They are so similar in the fact that people often mistake the two.  Reach basically finds out how many times an individual account has viewed a post or story, whereas impressions are the number of views that your post has got overall. Both are really important pieces of information for being able to understand just how well your brand is doing. Reach is arguably more important than impressions as it shows whether or not a potential customer has felt the need to come back for more. In business repeat custom is essential, so knowing whether or not your brand is capable of achieving repeat custom is extremely important.  

 

Response rate and time  

Response rate and time is another metric that seems to confuse the masses. Response rate and time basically pinpoint how long it takes people to engage with your posts after they have been published.  This is an important part of any business social media page, as you will be able to figure out when the best time to post is depending on the response rate you get. Testing the waters with this feature is the best way to get the most out of it, as you can post several times within the day and figure out what time gains the most response.  

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Marketing Social Media

The Power of Followers: Why Social Media Saves Businesses

Social media is very prominent in our current society, but only 20 years ago it has nowhere near as much influence. Many social media sites now have billions of users worldwide and on average people spend at least 5 hours a day on various social media sites. Social media became very popular back in the early 2000s, although the original social media sites haven’t managed to adapt to people’s needs and are now rarely used. The first popular social media site was MySpace, in 2004 they reached the great achievement of having a million active users on their site every month, the very first social media site to do so. The social media sites that have been around since the start and are so popular are sites like Twitter, the site is different from how it was when it was launched as it has continued to develop to meet people’s needs, for example, they added the thread function for when 140 characters are not enough and allowing people to upload photos and videos. Since then, social media has become so popular that this is no longer an impressive achievement, one of the latest social media sites is TikTok and when it was launched back in 2016, it gained on average 20 million users per month. One of the big changes that social media brings along with it that social media completely changed the marketing game and can even save a business and its reputation. 

 

Why you should utilize social media for your business?

Social media comes with many advantages for your business, for any traditional business people it may be hard to wrap your head around, but in recent years things have really changed and any good business person needs to be aware of how helpful social media can be to your business. If you are not taking advantage of these sites then it is likely that your business will not carry on being able to compete with other companies in their industry and will be left behind. It is really easy to create a website or to create a business account or a business page on any social media so it is definitely worth doing and these sites are very user-friendly. One of the best things that come with social media sites is that it usually improves customer service massively. People prefer to communicate via their phones now and sending a quick message is a much more appealing way to get information than visiting the business or calling them. If you have social media then this gives consumers a quick way to get in touch and it will also allow previous customers to leave a review which is a great way to market yourself and help your reputation for free. 

 

What is the best social media site for your business?

Any social media website you sign up for will help your business but the best site is Instagram. Instagram is a fantastic place to market your business as it allows you to reach more people than ever. One thing that is important for marketing your business to help save it if it isn’t doing well is having a lot of followers. These followers will hopefully share your content and all of their followers will see it; this allows you to reach more people than if you were to launch your own campaign. If you’ve just started and you don’t have many followers then there is Instagram taktiken für mehr follower which will help you to improve your social media game more quickly.  

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Marketing Social Media

8 Effective Methods to Step up your Social Media Marketing

Social media has gone from being an option or an idea for marketers to being an absolute necessity- pretty much everyone uses social media and there is no point trying to be a successful marketer without it. Check out socialtipster for tips and ideas!

Choose the right platforms

When determining which platforms to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too. You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.

Create a Calendar and Plan

While it may be tempting to just go ahead and post until your heart’s content to get as much of your social media page filled up as possible, this is not very effective as it will be overwhelming for potential customers and most likely messy- leading to rushed, low-quality content. Instead, plan your posts and if you are using more than one platform, plan what you are going to be posting and create a calendar of what dates and times these will be going live.

Encourage Engagement

The purpose of social media is to engage but this does not mean that people are going to straight away engage with your posts- some people use social media for fun and some are even referred to as ‘ghosts’ as they access social media but do not socialize. Therefore, you need to prompt people to engage with your site/page, in a way that is subtle such as using polls/question features, etc. It may even be useful to ask your viewers what they would like to see- therefore you are finding out about their preferences/interests and can incorporate these into your posts.

Don’t Over-Promote

Even though your page was of course designed to help you promote, over-promoting can cause people to feel put off and they may even choose to unfollow you completely. To avoid this, you can sometimes post stuff that is not necessarily directly related to your business but is something that people can relate to, and if they can relate to you then they are more likely to like you and your business.

Share Videos

Something that can be really effective is videos, a post is something that catches someone’s attention for 2 seconds (if you’re lucky), whereas once a video starts playing, the individual is likely to carry on listening. Videos that show the “face behind the business” can increase following and customers as it is more personal and people feel as though they are buying from someone they know, rather than a stranger behind a fancy business logo.

Address Problems

It is normal to make mistakes, whether that be something small like a spelling error or maybe you posted something that viewers didn’t like and found offensive, you should address these problems quickly and do not pretend that nothing happened- take responsibility and ensure that you are frequently asking your followers for feedback (including negative).

Build a Community

Instead of just being focused on trying to get as many followers as possible, work on engaging with the ones you already have in a genuine manner, it should not be all about the numbers but instead showing an interest in the lives of your current followers and you are more likely to gain an engaging and supportive audience this way.

Provide Value

Create content that means something to people- don’t use terminology that only a business owner would understand, make an effort to relate to your audience and create content that is useful, entertaining, for benefits them in some way.

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Marketing Tips

How Hospitals Use Marketing to Raise Awareness

It is extremely important that hospitals raise awareness for many kinds of diseases and how to look out for them. The best way to do this is through a marketing campaign, as it provides more recognition for the illness that the hospital is trying to raise awareness about. Therefore, I am going to be looking at different marketing techniques that hospitals have used to raise awareness of different illnesses or symptoms.

 

Online

There are many aspects of marketing that have moved online and into the digital age. This is proven to be the best method of marketing, as it reaches a higher number of people across widespread areas. If you are dealing with an illness such as alopecia and wish to have more information and what to expect, the hospital usually has a website with links, articles, and live chats so that you can get the information you need. There may be a section on the website specifically targeted to you such as the 7 stages of hairloss. Currently, with the Coronavirus pandemic, many things have moved online.

This means that many marketing campaigns from hospitals have had to be marketed online, and their websites provide you with contact details of helplines, charities, and more. Since many people often use social media, you may find that on apps such as Facebook and Instagram you will see ads specifically targeted to you. Many marketing campaigns pay so that their campaigns reach target audiences on different social media apps, so you are more likely to see the advertisement.

Appearing on social news feeds often will go a long way in keeping you in the mind of the users; if the post is interesting it is more likely to stay in a person’s mind for a longer period of time. Creating a good-looking website is important, but focus on giving patients useful health information to take better care of themselves and their family as this is what will attract them to the website, as they are more likely to go back and visit the website if the information is helpful.

 

Leaflets

Although this may now appear old-fashioned due to the digital era, leaflets placed strategically in waiting rooms of hospitals begin to appeal to patients who are waiting to be seen for an appointment. Often, many people grow tired of waiting and look around for some form of entertainment. These leaflets provide information on all sorts of different things ranging from illness symptoms, ranges of diseases, charities, and how to combat different ailments by yourself. You can showcase these leaflets by placing them in a strategic layout around the room.

 

Internal Marketing

Many people may find it most reliable of the marketing comes straight from the mouth of a hospital employee. It can be comforting and trusting to gain advice and information from a doctor or nurse. In doing this, it allows the patient to get the best knowledge and most information that they require, as they will be speaking to a person head-on. This allows them to feel safe and trusting towards the employee, and they are more likely to follow the advice and guidelines given.

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Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.

 

Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You can learn more from a veteran employee than any book.

Having good business relationships is also a great way to find out rumors and leads. Finding new clients can be a competitive race to the top. So the more bonds and relationships you forge with people in your field, the more information you can get. But this goes two ways. They scratch your back you scratch theirs. You need to be willing to give as good as you get when it comes to information.

A good business relationship can also help boost your standing with clients. Sometimes clients will have needs that you just aren’t equipped to handle. Or they will know someone who needs a service you don’t provide. If you can be the middle man for their needs, as well as their working for them, you are going to show them you are well-informed, connected and someone with a lot of sway in your field. This translates to them having more confidence in you and this means they are more likely to recommend you to someone else down the line. Customer satisfaction always leads to advancement.

Why You Need Stronger Bonds

You might be reading this and thinking ‘I already have lots of friends in my field.’ And that is all well and good. But there is a difference between being friendly with professionals, and being professional with them. You need to be forging bonds that are built on the shared desire for advancement and progress. As we said, Business is a cutthroat world. So you need to have allies in your corner who you know will put in the work.

The big difference is that when you are friendly with someone it can be difficult to look at them as anything other than a friend. This can impair your judgment and open you up to failure. It sounds cold, but you need allies who you can also go against if the job demands it. Look at lawyers. They often work together when needed, then go toe-to-toe in the courtroom and will do everything to win.

So start making connections. Invite people out to lunches. Play a round of golf with them. Be frank and honest about your intentions and start forging stronger business bonds. It is the first step towards climbing the cooperate ladder.

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Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?

 

The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.

 

The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing more than marketing tactics devised in board rooms to increase profits for some of the biggest companies on the planet.

Some might say this isn’t an issue. That the brands are just trying to keep up with the times. But others argue that this is just further proof that nothing we do is free from adverts these days. And many question the integrity of a creator who is willing to become a cooperate dummy more than anything else.

 

The Dangers

Is it actually all that dangerous that streaming is slowly becoming over-commercialized? Well in fact it could be. The more that streamers start to accept cooperate sponsorship deals, the closer we move towards streams being classified as adverts. And this means streamers could end up being hit with a  lot of advertising regulations.

The knock-on effect of this will be smaller streamers will struggle to stay relevant, as the bigger streamers gain more fame as they are showered with gifts. But it also means streamers who accept minimal sponsorship will suffer and have to sell out even more.

What do you think of it all? Is streaming becoming too commercialized? Or is it just a natural progression?

 

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