Marketing Trends

How to Use Social Media to Engage with your Target Demographic

Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.

What Is Your Demographic?

For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.

If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where you should focus your advertisement and engagement. Instagram is all about the aesthetic, so pick a visually appealing one to remain constant with which will help to increase traffic to your site. One easy trick to use when promoting your business on Instagram is an audit. Carrying out an instagram audit helps keep your account clean and to keep track of the progress you are making. It also helps you to rid your followers of fake and spam accounts which can reflect negatively on your business.


Focused Advertising

Whilst it is important to focus your advertisement and engagement on platforms more likely to be used by your target demographic, as anyone who works in business will tell you, do not throw all your eggs into one basket. You should have a business page on every social media platform available whether that’s Twitter, Tumblr, or YouTube. But most importantly you should have a consistent style, color scheme, and air of professionalism across all of them. An instantly recognizable logo, tone, and color scheme can help your business to grow in recognisability across the internet which in turn can improve your profits. Remember to respond to comments left by customers and to always be professional, only sharing pictures of your products and services, not personal pictures of you and your mates shirtless whilst on holiday. Similarly, keep to the same hashtags and if you can, use the same username across all platforms to increase brand recognisability.

Whilst social media is important to interact with your target audience, what some people forget is that the point of building up your social media is to increase the chances of people buying your product. Always contain links to your personal website which should also reflect your chosen aesthetic as well as other sites such as Esty and Amazon where customers can buy your product.

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Marketing Tools

The Power of Link Building and Blog Optimization

You may be wondering why link building is important for optimizing a blog. I know I did when I first started mine. Links building is essentially any process that increases either the number or the quality of inbound links to a page online with a target of pushing the website up the ranking in a search engine. Basically, it means people will be able to find your blog quicker and easier.


Everyone is online nowadays. While this is good in terms of this technological age, it can make things very competitive and your voice can easily get lost. That’s why it’s important to do things to stand out and make sure you’ve heard. One of the best ways to do this is through link building. There are a number of services out there but healthy links are easily the best. Their blogger outreach services help you to get natural links and they have fantastic customer support. I had a neighbor who used this service. She loves fashion and clothing and so made a style blog to help girls her age find what to wear. But for a while, she couldn’t get an audience. She was getting maybe one or two views of her page a week, and most of the time, that was me. So when I told her about the power of link building and how it can really optimize your blog, she was overjoyed and immediately set to work. They’re quick and easy to set up and within the first hour of using them, she had thousands of hits. An overnight sensation. It really is amazing how much traffic there is out there on the internet. You could have the best blog of all time but if no one is there to read it, is it really the best blog? The answer is no.


How it works

Link building is often used by companies. When done well, it can really benefit their income and allow them to turn out more of a profit. This is where your company will have an edge over rival businesses. Link building is still a relatively new process. Not many have heard about it so you will be miles ahead of the game. Basically, it gets outside pages to link directly to your blog or website and this in turn starts a chain process that will lead to improvements in the ranking of your Google results. It doesn’t just apply to google, though. Also Yahoo and Bing work and any other search engine. Basically, the links act as digital voices that determine what websites have in the “quality” content.


The search engine will put a website or blog with a large number of links higher than a website with few or no links. It considers these authoritative sources. An authoritative web source is one with higher web sources linked to it and the more links, the higher the website or blog will rank.

This acts almost like magic as your blog will soar to the top of the list, making it easier for people to find you.



One downside of link building is that it can be a lengthy process. This is due to the amount of time it takes to construct high-quality links on a page. Search engines like Google often won’t pick up brand new links and so it can take some time to get up and running. Not too long though, often a few weeks, then you’ll see large improvements and your website will attract mass amounts of attention.


This is why it’s important to pick a reliable company to help build your links. Your own blog needs to have value and be engaging too for the link building to really make your blog popular. So while it may take time to build your blog with the right links, you’ll see the benefits in the long run as your blog will be easier to locate. I can’t recommend it enough and if it worked for my neighbor, it will work wonders for you. It’s a game-changer in this technological age and will give you that little bit of edge over other companies. It’s not only smart but practical and affordable.

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Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.


Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You can learn more from a veteran employee than any book.

Having good business relationships is also a great way to find out rumors and leads. Finding new clients can be a competitive race to the top. So the more bonds and relationships you forge with people in your field, the more information you can get. But this goes two ways. They scratch your back you scratch theirs. You need to be willing to give as good as you get when it comes to information.

A good business relationship can also help boost your standing with clients. Sometimes clients will have needs that you just aren’t equipped to handle. Or they will know someone who needs a service you don’t provide. If you can be the middle man for their needs, as well as their working for them, you are going to show them you are well-informed, connected and someone with a lot of sway in your field. This translates to them having more confidence in you and this means they are more likely to recommend you to someone else down the line. Customer satisfaction always leads to advancement.

Why You Need Stronger Bonds

You might be reading this and thinking ‘I already have lots of friends in my field.’ And that is all well and good. But there is a difference between being friendly with professionals, and being professional with them. You need to be forging bonds that are built on the shared desire for advancement and progress. As we said, Business is a cutthroat world. So you need to have allies in your corner who you know will put in the work.

The big difference is that when you are friendly with someone it can be difficult to look at them as anything other than a friend. This can impair your judgment and open you up to failure. It sounds cold, but you need allies who you can also go against if the job demands it. Look at lawyers. They often work together when needed, then go toe-to-toe in the courtroom and will do everything to win.

So start making connections. Invite people out to lunches. Play a round of golf with them. Be frank and honest about your intentions and start forging stronger business bonds. It is the first step towards climbing the cooperate ladder.

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Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?


The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.


The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing more than marketing tactics devised in board rooms to increase profits for some of the biggest companies on the planet.

Some might say this isn’t an issue. That the brands are just trying to keep up with the times. But others argue that this is just further proof that nothing we do is free from adverts these days. And many question the integrity of a creator who is willing to become a cooperate dummy more than anything else.


The Dangers

Is it actually all that dangerous that streaming is slowly becoming over-commercialized? Well in fact it could be. The more that streamers start to accept cooperate sponsorship deals, the closer we move towards streams being classified as adverts. And this means streamers could end up being hit with a  lot of advertising regulations.

The knock-on effect of this will be smaller streamers will struggle to stay relevant, as the bigger streamers gain more fame as they are showered with gifts. But it also means streamers who accept minimal sponsorship will suffer and have to sell out even more.

What do you think of it all? Is streaming becoming too commercialized? Or is it just a natural progression?


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Marketing Tips

Why You Should be Securing More Brand Ambassadors

If you are someone who owns a business in 2021, you will be aware of how integral the use of social media and other platforms are for marketing. Advertising isn’t the same as it used to be and you can no longer grow in popularity through the use of posters or an ad in the paper. Social media has grown to be one of the main forms of advertising that are used today, but that doesn’t mean it is a straightforward process.


If you are a business that offers a product or service, one of the most beneficial things you can do to improve the popularity of your business is secure a brand ambassador. A brand ambassador is basically someone with some sort of popularity that you can sponsor in return for them promoting your brand or product. You don’t necessarily even have to pay them with money, some will simply accept a supply of your product or your returned promotion. They are a crucial asset to have and here is why you should be securing more brand ambassadors.


It will make your brand appear more popular

Having a limited number of brand ambassadors isn’t necessarily a bad thing, but it limits how popular your product looks. Yes you will lose more money with the more brand ambassadors you get, but having more brand ambassadors makes your product look like it is way more popular. If your product appears to be more popular, people will presume this is because the product is of a high quality which will likely lead to more purchases. This will also result in you making your money back in the long run and may even lead to more profits.


It will bring more traffic to your page

If your product page is mentioned on several other accounts, you are bound to receive much more traffic to your own product page. You should try and take advantage of this and learn how you add multiple links to your instagram bio so that people will be able to quickly see where they can buy your products without having to dig too deep into your account. Making your purchasing links easily accessible will increase the likelihood of people purchasing your products, so be sure to make your links clear and short.


You will reach a wider audience

Usually, the people that you will ask to be your ambassadors are influencers or celebrities. Not only should you be aiming to have a large number of brand ambassadors, but you should also try and have them from diverse backgrounds. Of course, you want to stay true to the branding of your business, but there is no harm in using ambassadors with vastly different aesthetics and audiences. Sticking to one type of person and background will limit the audience that will be exposed to your product, so be sure to branch out. Even if you don’t necessarily think that the person links too closely with your brand, somewhere in their audience there is bound to be someone that has an interest in your business.


Business Connections

Having a brand ambassador also means that you have a business connection for the future. If you treat your ambassador well and gift them with your products frequently, they may return this kindness by informing you of any business opportunities and events. If you have an ambassador that is popular in the particular industry that you want to break into, they may also put you in contact with other businesses which could lead to potential collaborations in the near future.

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Marketing Trends

Marketing Successes: Why Water Sports are so Costly yet Popular

The world of sports and marketing goes hand in hand like pie and ice cream. Just look at the Superbowl. It is a veritable museum of commercials, sponsorship deals, and brand slogans plastered across uniforms. But today we want to focus on a specific area of the sporting world. One that, by all rights, shouldn’t be as popular as it is due to its staggering entry costs. But it is still one of the most consistently popular areas of sports.

We are talking about watersports. Surfing. Jet Skiing. Diving. All of these come with a hefty price tag to get into. Today we want to look at how these sports are marketed so successfully, as this has a huge part to play in their continued popularity.

The Costs

Watersports should really only appeal to those with a large amount of disposable income. Sports like diving require a lot of prior training before you can take to the water. Having to learn how deep can a scuba diver go, how to properly use your equipment and all the safety regulations. This, paired with the cost of the equipment itself, would make anyone catch their breath.

Same with sports such as surfing. Surf Boards are extremely expensive. Along with wet-suits, board-wax, and protective eye-wear. And surfing, like diving, comes with a steep learning curve that can often require you to fork out for lessons. So why do people still take part in these expensive sports?


Humanity has a long-standing tradition of being in the water. Some say it is due to our ancient ancestors heralding from the ocean. And ever since then we have longed to return to the sea. People love a day down at the beach or heading down to the local swimming pool.

Sporting companies play on this desire to be near the water to great effect. Look at any surfing advert. It uses a lot of imagery relating back to the beach and beautiful scenic views of the ocean. Men with golden locks strutting towards the waves. Beautiful women dominating the surf with their impressive skills and dynamite looks.

Sex Sells

We know that sex is used to sell nearly anything. It is a bad tradition that we need to get rid of for certain areas of the world. But for water sports, it makes sense we use sex to sell. Beaches are an area people can strut their stuff. Water sporting professionals are often heralded as sex icons. Just look at Baywatch.

So sporting companies definitely use this to their advantage. The strong sexual imagery employed for sports such as surfing or water skiing is a great way of drawing in customers who respond to that sort of thing. While it might not appeal to more enlightened people, it still helps boost sales considerably.

Growing Popularity

These two things are the biggest reasons that water sports have stayed so popular over the years. Mainly the strong sense of sporting tradition associated with them. But in recent years we have seen them start to grow in popularity. And the reason for that is technological advancement.

Tech is getting better and better every year. And as it improves, its price tends to drop as companies can produce the tech for cheap and have more competition. This means all the vital tech you need for a sport like diving is now much more accessible. So we are seeing a steady increase in the number of people taking to the sport.


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