Marketing Tips

The Untapped Demographic: How to Market to Students Properly

Students are often the ignored demographic when it comes to marketing, as many workers in marketing see students as poor or less well off than the average individual so don’t think it is worth spending time or money marketing to these people. This is becoming an outdated view on marketing to students as students are actually one of the highest spenders, most students after paying their bills aren’t trying to save or have any additional costly responsibilities so tend to spend a lot. When it comes to marketing to students, there is room for a lot of success, the main thing for you to do is find the right things to market to them, there are tons of ideas out there from a formula sheet cfa level 1 for those students studying for their CFA to fun new drinking games for them to play with their friends and housemates. We’ve rounded up the best tips and tricks on how you can launch a successful marketing campaign targeting students.  

 

Free Trials and Samples

This is easily the best way to gain the attention of any student. Students can’t say no to free things whether that is a free trial for an online service, a free session at a gym, or free samples of food and drinks. There are 2 great times where you can really promote your products/services to students, the first is by getting involved in freshers fair. Freshers fair is usually hosted at the start of the year for university students. It involves a huge room or hall where there are loads of stands advertising various things from societies to clubs, to products. The majority of university students attend these events so if you can set up a stall there, you’ll get through to lots of students. Another great thing to try and get involved with is when students move into their accommodation at the start of the year, they’re often given a goodie bag or box full of free stuff, if you can get involved with this then you’ll be able to promote your business to millions of students nationwide. 

 

Social Media

Whilst other, more traditional forms of marketing are still the most successful among the older demographic, social media is the best way to market towards young people. It is a good idea to have someone from the age demographic that you’re targeting working on the campaign as they will know the best way to reach out to other people from that demographic. If you’re starting a campaign to target students then a student should definitely be part of the team, some of the best online marketing that has reached students include Greggs as they used Twitter to make jokes and get involved with the online debate about their vegan sausage rolls. This is something that an older person likely wouldn’t be aware of so it was a great idea for them to have a young person on the team. 

 

Have a Raffle

Just like free samples, a raffle or a giveaway gets students interested and it is a great way for your brand to spread. You can launch an online giveaway competition on social media like Instagram, if you make the rules to follow the page, share your story, and tag 3 people, then your page will end up exposed to hundreds and hundreds of people. This has become one of the most popular ways to market to young people as it has had a lot of success in the past. 

Read More
Marketing Tips

Outsourced Marketing: Why It’s Never Wrong to Seek Consultations

Marketing is a crucial part of any business, without ensuring you have strategies in place to help attract more and more people to your business it is likely that you will limit your growth and chances of success. If you are in the early stages of opening your business and are not as experienced with putting together your own marketing strategies then do not worry. Buying marketing material or hiring a professional to help you teach the ways of getting more people on board with your company is not something that you should be ashamed of.  

One of the biggest issues with outsourcing your marketing material would be that you are not in full control of what is being produced whereas working individually you can alter things to suit your preference and requirements. For a business that is just getting started, however, it may be necessary to at least consult with someone who knows what they are doing and who can teach you the best and most effective method behind making quality digital marketing strategies. Even if it is not something that you keep on with your business and instead use the services provided to help you learn how to do it yourself.  

 

Prioritizing Your Business

In order for you to be successful, you are going to have to make sacrifices in order to prioritize your business and its rapid development. This includes your marketing and you shouldn’t be too proud that you don’t get help if this is an area you struggle with. Your marketing and advertising content will have a big effect on the amount of profit you make and the amount of traffic you have on your website so it should be your first port of call to have preparations made quite early on for this.  

Even if it will cost you money to hire somebody out to help you with putting together your marketing materials I would argue that this is a fair price when you consider how much extra profits and revenue it could bring in for your company. If you are serious about growing your company you will need to spread the word about your existence and the services or products you have for sale, if people are not aware of your company they are going to choose somebody else to fulfill their needs. 

 

Finding a Quality Consultant

When the time comes that your business is ready for opening you will need to ensure that your marketing strategies have been circulating the public for some time before you are ready to officially open your stores. This means that you will also have to find yourself a consultant who you can bring into your team to help with your marketing material and advertising strategies with plenty of time to spare before your doors open, to spread the word about your company and ensure you have customers there on your first day. You could also offer some sort of deal to generate a buzz and excitement and hopefully attract more and more people to spend some money with you.  

Finding a good consultant who can properly help you to manage and produce your marketing material can be difficult, you want someone who you can trust to do the job properly as it can have a huge knock-on effect for your company and the amount of money you will make. If you are looking for someone to fill the position I would recommend advertising using one of the many online job platforms that are available, you can hold short interviews and ask candidates to bring in some of their existing work to show the quality that they can offer you.  

Once you have found somebody to fill the role I would recommend offering them a trial period where they can work for you on the basis that they do the job well and work hard at it. As it is your business it is down to you how long you keep someone on but if you are only planning on offering a temporary contract I would recommend that you make this clear at the beginning to avoid upsetting anybody.  

 

Creating Your Own Material

The time may come where you have learned all that you need from your consultants and you feel ready to make your own marketing material and content for your business, if this is the case there are a number of benefits including affordability as you will no longer need to pay someone to do the job for you. Making any changes to your marketing strategies is a big decision as people may notice if the quality drops which could affect your business success during this time, this is why it is so important that you take the time to check you are ready to make your own advertisements.  

I would recommend that for your first time putting together your own marketing material you do a trial run on a  small collection of content, that way if something was to go wrong with it you can very quickly make the necessary alterations to rectify any errors. As is the case with many aspects of the business you will get better at this with practice and through making your own mistakes so if you do feel ready to get started there is no reason why you can’t give your own marketing content a go.  

Read More
Marketing Social Media

What we Think: Are Influencers really the Future of Marketing?

The way in which marketing works has changed a lot in the last few years. These days we are no longer dependent on TV advertisements or billboards as marketing tools as the world has gone completely online and digital.

A type of person that has emerged in the last decade is someone known as an influencer. For some time, the existence of influencers was denied in business. The main reason that this happened was that people found it hard to understand that a person that has gained success and created an online presence could be a valuable marketing tool.

Some of the smarter businessmen out there quickly acknowledged the potential success that could come with employing an influencer as a means of marketing and from the mid-2000s, more and more people are opening their eyes to the potential success that can be found when using influencers, while others are not convinced. Here is what we think about influencers being the future of marketing.

 

Fans

Something that is hard to deny is that influencers have a lot of fans. Those who are fond of internet culture are quick to latch onto someone that they feel is a role model of some sort or someone they aspire to be, this is where the influencer can be a useful marketing tool.

Being able to appeal to the fans of the influencer gives you an extremely large potential customer base. When you choose an influencer, you usually pick one that really resonates with your brand and you can see them and their fans using your products. By using an influencer’s fan base to promote your product, you are promoting to people who are likely to buy it.

Just generally advertising your product is a waste, as most of the people who see your advertisements will have absolutely no potential interest in your product, so by spending a little more on using an influencer’s brand, you could see a high profit made for your business.

 

They already have a platform

Some influencers give businesses the opportunity to take control of their platform for a short period of time. Being able to do this is extremely valuable to your business, as the influencer that owns the account has already done all of the work to gain the necessary reach to be successful.

If you were to try and build your own accounts, you would have to take the time to gain the reach that an influencer has. This could take a long time, even if you decide to use a site like socialtipster to boost your account popularity.

If you try to start an account from scratch, then you are likely going to spend more money on promotion than what you would spend by using an influencer’s pre-existing account. It is also much less work to just use an account that has already been built from the ground up as you can use their promotion space without any work from yourself.

 

Everything is moving online

One of the main reasons that influencers are the future of marketing is because marketing is moving completely online, old marketing techniques are not as good as they once were and they no longer have the success that they used to. If you think about it, when is the last time you sat and watched a TV advertisement? If you can’t remember, then this is a good indication of just how redundant past advertising techniques now are.

 

Influencers can do something that static advertisements cannot, and this is to move with the time and keep up with trends.

Read More
Marketing Social Media

Boosting your Brand: How to Properly Understand Social Media Metrics

Owning a business these days is much different than what it used to be. As the world has moved to a digital space, so has the way in which we have to operate our businesses. These days you will not go anywhere without having a well-known and effective brand, but getting your brand across is not as easy as putting together a TV advertisement or billboard anymore.  

To ensure that your business really makes it in the rat race, you have to make sure that you build an online brand for your business. The most popular way in which businesses try to develop an online brand is through the use of social media. Simply putting an ad out online will no longer cut it as people tend to avoid those. However, creating a social media presence for your brand is not as straightforward as just posting some pictures or sharing a video.  

In order to effectively boost a brand online, you have to take into account social media metrics. For someone who has very little experience in the world of social media branding, this can be extremely overwhelming. For some of us, we wouldn’t even know where to find the media metrics for our pages. We know just how confusing it can be, so here are our tips for really understanding social media metrics.  

 

What are social media metrics? 

For people who are well educated in the world of social media branding, it can be hard to remember that not everyone understands what media metrics are. To put it simply, media metrics are essentially the statistics that can be found in association with your business page.   

Whenever you create a social media page as a business, you should make sure that you are making a business page and not just any old social media account. Having a business page means that you have access to a whole line of analytics that allows you to see the success of your social media page. Within your branch of metrics, you can expect to find your engagement, impressions and reach, the share of voice, referrals and conversions, and response 0rate and time. Your metrics allow you to see the exact numbers associated with all of these things, which means you will get a really good idea of how well your business page is doing.  

 

Now that you have a basic understanding of what social media metrics really are, you may find yourself asking even more questions.  Terms such as engagement and reach may seem unfamiliar to you, so allow us to break down what all of these sections mean.  

 

Engagement  

Looking at the engagement rate that your page has is one of the best ways that you can see just how well your page is doing. This basically shows just how involved your audience is with your content. This can be worked out through the number of likes your post gets or the number of comments you achieve.  If your customer base is really engaging with your content, it is a good sign that you are creating content that your customers like. However, if you don’t see much engagement with your posts, then it is a sign that whatever you have put out simply isn’t working.  For some businesses that are struggling to gain engagement, the next step is looking into sites such as Fanhype that can help to improve engagement.  

 

Impressions and reach  

We have decided to talk about these two together because of just how similar they are. They are so similar in the fact that people often mistake the two.  Reach basically finds out how many times an individual account has viewed a post or story, whereas impressions are the number of views that your post has got overall. Both are really important pieces of information for being able to understand just how well your brand is doing. Reach is arguably more important than impressions as it shows whether or not a potential customer has felt the need to come back for more. In business repeat custom is essential, so knowing whether or not your brand is capable of achieving repeat custom is extremely important.  

 

Response rate and time  

Response rate and time is another metric that seems to confuse the masses. Response rate and time basically pinpoint how long it takes people to engage with your posts after they have been published.  This is an important part of any business social media page, as you will be able to figure out when the best time to post is depending on the response rate you get. Testing the waters with this feature is the best way to get the most out of it, as you can post several times within the day and figure out what time gains the most response.  

Read More
Marketing Social Media

The Power of Followers: Why Social Media Saves Businesses

Social media is very prominent in our current society, but only 20 years ago it has nowhere near as much influence. Many social media sites now have billions of users worldwide and on average people spend at least 5 hours a day on various social media sites. Social media became very popular back in the early 2000s, although the original social media sites haven’t managed to adapt to people’s needs and are now rarely used. The first popular social media site was MySpace, in 2004 they reached the great achievement of having a million active users on their site every month, the very first social media site to do so. The social media sites that have been around since the start and are so popular are sites like Twitter, the site is different from how it was when it was launched as it has continued to develop to meet people’s needs, for example, they added the thread function for when 140 characters are not enough and allowing people to upload photos and videos. Since then, social media has become so popular that this is no longer an impressive achievement, one of the latest social media sites is TikTok and when it was launched back in 2016, it gained on average 20 million users per month. One of the big changes that social media brings along with it that social media completely changed the marketing game and can even save a business and its reputation. 

 

Why you should utilize social media for your business?

Social media comes with many advantages for your business, for any traditional business people it may be hard to wrap your head around, but in recent years things have really changed and any good business person needs to be aware of how helpful social media can be to your business. If you are not taking advantage of these sites then it is likely that your business will not carry on being able to compete with other companies in their industry and will be left behind. It is really easy to create a website or to create a business account or a business page on any social media so it is definitely worth doing and these sites are very user-friendly. One of the best things that come with social media sites is that it usually improves customer service massively. People prefer to communicate via their phones now and sending a quick message is a much more appealing way to get information than visiting the business or calling them. If you have social media then this gives consumers a quick way to get in touch and it will also allow previous customers to leave a review which is a great way to market yourself and help your reputation for free. 

 

What is the best social media site for your business?

Any social media website you sign up for will help your business but the best site is Instagram. Instagram is a fantastic place to market your business as it allows you to reach more people than ever. One thing that is important for marketing your business to help save it if it isn’t doing well is having a lot of followers. These followers will hopefully share your content and all of their followers will see it; this allows you to reach more people than if you were to launch your own campaign. If you’ve just started and you don’t have many followers then there is Instagram taktiken für mehr follower which will help you to improve your social media game more quickly.  

Read More
Marketing Tips

How Hospitals Use Marketing to Raise Awareness

It is extremely important that hospitals raise awareness for many kinds of diseases and how to look out for them. The best way to do this is through a marketing campaign, as it provides more recognition for the illness that the hospital is trying to raise awareness about. Therefore, I am going to be looking at different marketing techniques that hospitals have used to raise awareness of different illnesses or symptoms.

 

Online

There are many aspects of marketing that have moved online and into the digital age. This is proven to be the best method of marketing, as it reaches a higher number of people across widespread areas. If you are dealing with an illness such as alopecia and wish to have more information and what to expect, the hospital usually has a website with links, articles, and live chats so that you can get the information you need. There may be a section on the website specifically targeted to you such as the 7 stages of hairloss. Currently, with the Coronavirus pandemic, many things have moved online.

This means that many marketing campaigns from hospitals have had to be marketed online, and their websites provide you with contact details of helplines, charities, and more. Since many people often use social media, you may find that on apps such as Facebook and Instagram you will see ads specifically targeted to you. Many marketing campaigns pay so that their campaigns reach target audiences on different social media apps, so you are more likely to see the advertisement.

Appearing on social news feeds often will go a long way in keeping you in the mind of the users; if the post is interesting it is more likely to stay in a person’s mind for a longer period of time. Creating a good-looking website is important, but focus on giving patients useful health information to take better care of themselves and their family as this is what will attract them to the website, as they are more likely to go back and visit the website if the information is helpful.

 

Leaflets

Although this may now appear old-fashioned due to the digital era, leaflets placed strategically in waiting rooms of hospitals begin to appeal to patients who are waiting to be seen for an appointment. Often, many people grow tired of waiting and look around for some form of entertainment. These leaflets provide information on all sorts of different things ranging from illness symptoms, ranges of diseases, charities, and how to combat different ailments by yourself. You can showcase these leaflets by placing them in a strategic layout around the room.

 

Internal Marketing

Many people may find it most reliable of the marketing comes straight from the mouth of a hospital employee. It can be comforting and trusting to gain advice and information from a doctor or nurse. In doing this, it allows the patient to get the best knowledge and most information that they require, as they will be speaking to a person head-on. This allows them to feel safe and trusting towards the employee, and they are more likely to follow the advice and guidelines given.

Read More
Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.

 

Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You can learn more from a veteran employee than any book.

Having good business relationships is also a great way to find out rumors and leads. Finding new clients can be a competitive race to the top. So the more bonds and relationships you forge with people in your field, the more information you can get. But this goes two ways. They scratch your back you scratch theirs. You need to be willing to give as good as you get when it comes to information.

A good business relationship can also help boost your standing with clients. Sometimes clients will have needs that you just aren’t equipped to handle. Or they will know someone who needs a service you don’t provide. If you can be the middle man for their needs, as well as their working for them, you are going to show them you are well-informed, connected and someone with a lot of sway in your field. This translates to them having more confidence in you and this means they are more likely to recommend you to someone else down the line. Customer satisfaction always leads to advancement.

Why You Need Stronger Bonds

You might be reading this and thinking ‘I already have lots of friends in my field.’ And that is all well and good. But there is a difference between being friendly with professionals, and being professional with them. You need to be forging bonds that are built on the shared desire for advancement and progress. As we said, Business is a cutthroat world. So you need to have allies in your corner who you know will put in the work.

The big difference is that when you are friendly with someone it can be difficult to look at them as anything other than a friend. This can impair your judgment and open you up to failure. It sounds cold, but you need allies who you can also go against if the job demands it. Look at lawyers. They often work together when needed, then go toe-to-toe in the courtroom and will do everything to win.

So start making connections. Invite people out to lunches. Play a round of golf with them. Be frank and honest about your intentions and start forging stronger business bonds. It is the first step towards climbing the cooperate ladder.

Read More
Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?

 

The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.

 

The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing more than marketing tactics devised in board rooms to increase profits for some of the biggest companies on the planet.

Some might say this isn’t an issue. That the brands are just trying to keep up with the times. But others argue that this is just further proof that nothing we do is free from adverts these days. And many question the integrity of a creator who is willing to become a cooperate dummy more than anything else.

 

The Dangers

Is it actually all that dangerous that streaming is slowly becoming over-commercialized? Well in fact it could be. The more that streamers start to accept cooperate sponsorship deals, the closer we move towards streams being classified as adverts. And this means streamers could end up being hit with a  lot of advertising regulations.

The knock-on effect of this will be smaller streamers will struggle to stay relevant, as the bigger streamers gain more fame as they are showered with gifts. But it also means streamers who accept minimal sponsorship will suffer and have to sell out even more.

What do you think of it all? Is streaming becoming too commercialized? Or is it just a natural progression?

 

Read More
Marketing Social Media

8 Effective Methods to Step up your Social Media Marketing

Nowadays, social media is no longer viewed merely as an option or an idea – most people use it everyday and it is basically impossible to be successful as a marketer without it.

Platforms that are right for you

Your company and your customers should be considered when choosing the right platform. To easily connect with your target audience, you should create accounts on the platforms they use. Make sure you find out which sites your audience probably uses and then make sure to use them as well. Choosing the right sites for your products is also important. Obviously YouTube makes sense for a company that makes videos and want to advertise their video content with targeted viewers.

Create a Calendar and Plan

While it may be tempting to just go ahead and post until your heart’s content to get as much of your social media page filled up as possible, this is not very effective as it will be overwhelming for potential customers and most likely messy- leading to rushed, low-quality content. Instead, plan your posts and if you are using more than one platform, plan what you are going to be posting and create a calendar of what dates and times these will be going live.

Encourage Engagement

The purpose of social media is to engage but this does not mean that people are going to straight away engage with your posts- some people use social media for fun and some are even referred to as ‘ghosts’ as they access social media but do not socialize. Therefore, you need to prompt people to engage with your site/page, in a way that is subtle such as using polls/question features, etc. It may even be useful to ask your viewers what they would like to see- therefore you are finding out about their preferences/interests and can incorporate these into your posts.

Don’t Over-Promote

Even though your page was of course designed to help you promote, over-promoting can cause people to feel put off and they may even choose to unfollow you completely. To avoid this, you can sometimes post stuff that is not necessarily directly related to your business but is something that people can relate to, and if they can relate to you then they are more likely to like you and your business.

Share Videos

Something that can be really effective is videos, a post is something that catches someone’s attention for 2 seconds (if you’re lucky), whereas once a video starts playing, the individual is likely to carry on listening. Videos that show the “face behind the business” can increase following and customers as it is more personal and people feel as though they are buying from someone they know, rather than a stranger behind a fancy business logo.

Address Problems

It is normal to make mistakes, whether that be something small like a spelling error or maybe you posted something that viewers didn’t like and found offensive, you should address these problems quickly and do not pretend that nothing happened- take responsibility and ensure that you are frequently asking your followers for feedback (including negative).

Build a Community

Instead of just being focused on trying to get as many followers as possible, work on engaging with the ones you already have in a genuine manner, it should not be all about the numbers but instead showing an interest in the lives of your current followers and you are more likely to gain an engaging and supportive audience this way.

Provide Value

Create content that means something to people- don’t use terminology that only a business owner would understand, make an effort to relate to your audience and create content that is useful, entertaining, for benefits them in some way.

Read More