Marketing Tips

How Hospitals Use Marketing to Raise Awareness

It is extremely important that hospitals raise awareness for many kinds of diseases and how to look out for them. The best way to do this is through a marketing campaign, as it provides more recognition for the illness that the hospital is trying to raise awareness about. Therefore, I am going to be looking at different marketing techniques that hospitals have used to raise awareness of different illnesses or symptoms.

 

Online

There are many aspects of marketing that have moved online and into the digital age. This is proven to be the best method of marketing, as it reaches a higher number of people across widespread areas. If you are dealing with an illness such as alopecia and wish to have more information and what to expect, the hospital usually has a website with links, articles, and live chats so that you can get the information you need. There may be a section on the website specifically targeted to you such as the 7 stages of hairloss. Currently, with the Coronavirus pandemic, many things have moved online.

This means that many marketing campaigns from hospitals have had to be marketed online, and their websites provide you with contact details of helplines, charities, and more. Since many people often use social media, you may find that on apps such as Facebook and Instagram you will see ads specifically targeted to you. Many marketing campaigns pay so that their campaigns reach target audiences on different social media apps, so you are more likely to see the advertisement.

Appearing on social news feeds often will go a long way in keeping you in the mind of the users; if the post is interesting it is more likely to stay in a person’s mind for a longer period of time. Creating a good-looking website is important, but focus on giving patients useful health information to take better care of themselves and their family as this is what will attract them to the website, as they are more likely to go back and visit the website if the information is helpful.

 

Leaflets

Although this may now appear old-fashioned due to the digital era, leaflets placed strategically in waiting rooms of hospitals begin to appeal to patients who are waiting to be seen for an appointment. Often, many people grow tired of waiting and look around for some form of entertainment. These leaflets provide information on all sorts of different things ranging from illness symptoms, ranges of diseases, charities, and how to combat different ailments by yourself. You can showcase these leaflets by placing them in a strategic layout around the room.

 

Internal Marketing

Many people may find it most reliable of the marketing comes straight from the mouth of a hospital employee. It can be comforting and trusting to gain advice and information from a doctor or nurse. In doing this, it allows the patient to get the best knowledge and most information that they require, as they will be speaking to a person head-on. This allows them to feel safe and trusting towards the employee, and they are more likely to follow the advice and guidelines given.

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Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.

 

Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You can learn more from a veteran employee than any book.

Having good business relationships is also a great way to find out rumors and leads. Finding new clients can be a competitive race to the top. So the more bonds and relationships you forge with people in your field, the more information you can get. But this goes two ways. They scratch your back you scratch theirs. You need to be willing to give as good as you get when it comes to information.

A good business relationship can also help boost your standing with clients. Sometimes clients will have needs that you just aren’t equipped to handle. Or they will know someone who needs a service you don’t provide. If you can be the middle man for their needs, as well as their working for them, you are going to show them you are well-informed, connected and someone with a lot of sway in your field. This translates to them having more confidence in you and this means they are more likely to recommend you to someone else down the line. Customer satisfaction always leads to advancement.

Why You Need Stronger Bonds

You might be reading this and thinking ‘I already have lots of friends in my field.’ And that is all well and good. But there is a difference between being friendly with professionals, and being professional with them. You need to be forging bonds that are built on the shared desire for advancement and progress. As we said, Business is a cutthroat world. So you need to have allies in your corner who you know will put in the work.

The big difference is that when you are friendly with someone it can be difficult to look at them as anything other than a friend. This can impair your judgment and open you up to failure. It sounds cold, but you need allies who you can also go against if the job demands it. Look at lawyers. They often work together when needed, then go toe-to-toe in the courtroom and will do everything to win.

So start making connections. Invite people out to lunches. Play a round of golf with them. Be frank and honest about your intentions and start forging stronger business bonds. It is the first step towards climbing the cooperate ladder.

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Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?

 

The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.

 

The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing more than marketing tactics devised in board rooms to increase profits for some of the biggest companies on the planet.

Some might say this isn’t an issue. That the brands are just trying to keep up with the times. But others argue that this is just further proof that nothing we do is free from adverts these days. And many question the integrity of a creator who is willing to become a cooperate dummy more than anything else.

 

The Dangers

Is it actually all that dangerous that streaming is slowly becoming over-commercialized? Well in fact it could be. The more that streamers start to accept cooperate sponsorship deals, the closer we move towards streams being classified as adverts. And this means streamers could end up being hit with a  lot of advertising regulations.

The knock-on effect of this will be smaller streamers will struggle to stay relevant, as the bigger streamers gain more fame as they are showered with gifts. But it also means streamers who accept minimal sponsorship will suffer and have to sell out even more.

What do you think of it all? Is streaming becoming too commercialized? Or is it just a natural progression?

 

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