Marketing Social Media

What we Think: Are Influencers really the Future of Marketing?

The way in which marketing works has changed a lot in the last few years. These days we are no longer dependent on TV advertisements or billboards as marketing tools as the world has gone completely online and digital.

A type of person that has emerged in the last decade is someone known as an influencer. For some time, the existence of influencers was denied in business. The main reason that this happened was that people found it hard to understand that a person that has gained success and created an online presence could be a valuable marketing tool.

Some of the smarter businessmen out there quickly acknowledged the potential success that could come with employing an influencer as a means of marketing and from the mid-2000s, more and more people are opening their eyes to the potential success that can be found when using influencers, while others are not convinced. Here is what we think about influencers being the future of marketing.

 

Fans

Something that is hard to deny is that influencers have a lot of fans. Those who are fond of internet culture are quick to latch onto someone that they feel is a role model of some sort or someone they aspire to be, this is where the influencer can be a useful marketing tool.

Being able to appeal to the fans of the influencer gives you an extremely large potential customer base. When you choose an influencer, you usually pick one that really resonates with your brand and you can see them and their fans using your products. By using an influencer’s fan base to promote your product, you are promoting to people who are likely to buy it.

Just generally advertising your product is a waste, as most of the people who see your advertisements will have absolutely no potential interest in your product, so by spending a little more on using an influencer’s brand, you could see a high profit made for your business.

 

They already have a platform

Some influencers give businesses the opportunity to take control of their platform for a short period of time. Being able to do this is extremely valuable to your business, as the influencer that owns the account has already done all of the work to gain the necessary reach to be successful.

If you were to try and build your own accounts, you would have to take the time to gain the reach that an influencer has. This could take a long time, even if you decide to use a site like socialtipster to boost your account popularity.

If you try to start an account from scratch, then you are likely going to spend more money on promotion than what you would spend by using an influencer’s pre-existing account. It is also much less work to just use an account that has already been built from the ground up as you can use their promotion space without any work from yourself.

 

Everything is moving online

One of the main reasons that influencers are the future of marketing is because marketing is moving completely online, old marketing techniques are not as good as they once were and they no longer have the success that they used to. If you think about it, when is the last time you sat and watched a TV advertisement? If you can’t remember, then this is a good indication of just how redundant past advertising techniques now are.

 

Influencers can do something that static advertisements cannot, and this is to move with the time and keep up with trends.

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Marketing Social Media

Boosting your Brand: How to Properly Understand Social Media Metrics

Owning a business these days is much different than what it used to be. As the world has moved to a digital space, so has the way in which we have to operate our businesses. These days you will not go anywhere without having a well-known and effective brand, but getting your brand across is not as easy as putting together a TV advertisement or billboard anymore.  

To ensure that your business really makes it in the rat race, you have to make sure that you build an online brand for your business. The most popular way in which businesses try to develop an online brand is through the use of social media. Simply putting an ad out online will no longer cut it as people tend to avoid those. However, creating a social media presence for your brand is not as straightforward as just posting some pictures or sharing a video.  

In order to effectively boost a brand online, you have to take into account social media metrics. For someone who has very little experience in the world of social media branding, this can be extremely overwhelming. For some of us, we wouldn’t even know where to find the media metrics for our pages. We know just how confusing it can be, so here are our tips for really understanding social media metrics.  

 

What are social media metrics? 

For people who are well educated in the world of social media branding, it can be hard to remember that not everyone understands what media metrics are. To put it simply, media metrics are essentially the statistics that can be found in association with your business page.   

Whenever you create a social media page as a business, you should make sure that you are making a business page and not just any old social media account. Having a business page means that you have access to a whole line of analytics that allows you to see the success of your social media page. Within your branch of metrics, you can expect to find your engagement, impressions and reach, the share of voice, referrals and conversions, and response 0rate and time. Your metrics allow you to see the exact numbers associated with all of these things, which means you will get a really good idea of how well your business page is doing.  

 

Now that you have a basic understanding of what social media metrics really are, you may find yourself asking even more questions.  Terms such as engagement and reach may seem unfamiliar to you, so allow us to break down what all of these sections mean.  

 

Engagement  

Looking at the engagement rate that your page has is one of the best ways that you can see just how well your page is doing. This basically shows just how involved your audience is with your content. This can be worked out through the number of likes your post gets or the number of comments you achieve.  If your customer base is really engaging with your content, it is a good sign that you are creating content that your customers like. However, if you don’t see much engagement with your posts, then it is a sign that whatever you have put out simply isn’t working.  For some businesses that are struggling to gain engagement, the next step is looking into sites such as Fanhype that can help to improve engagement.  

 

Impressions and reach  

We have decided to talk about these two together because of just how similar they are. They are so similar in the fact that people often mistake the two.  Reach basically finds out how many times an individual account has viewed a post or story, whereas impressions are the number of views that your post has got overall. Both are really important pieces of information for being able to understand just how well your brand is doing. Reach is arguably more important than impressions as it shows whether or not a potential customer has felt the need to come back for more. In business repeat custom is essential, so knowing whether or not your brand is capable of achieving repeat custom is extremely important.  

 

Response rate and time  

Response rate and time is another metric that seems to confuse the masses. Response rate and time basically pinpoint how long it takes people to engage with your posts after they have been published.  This is an important part of any business social media page, as you will be able to figure out when the best time to post is depending on the response rate you get. Testing the waters with this feature is the best way to get the most out of it, as you can post several times within the day and figure out what time gains the most response.  

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