Nowadays, social media is no longer viewed merely as an option or an idea – most people use it everyday and it is basically impossible to be successful as a marketer without it.
Platforms that are right for you
Your company and your customers should be considered when choosing the right platform. To easily connect with your target audience, you should create accounts on the platforms they use. Make sure you find out which sites your audience probably uses and then make sure to use them as well. Choosing the right sites for your products is also important. Obviously YouTube makes sense for a company that makes videos and want to advertise their video content with targeted viewers.
Create a Calendar and Plan
While it may be tempting to just go ahead and post until your heart’s content to get as much of your social media page filled up as possible, this is not very effective as it will be overwhelming for potential customers and most likely messy- leading to rushed, low-quality content. Instead, plan your posts and if you are using more than one platform, plan what you are going to be posting and create a calendar of what dates and times these will be going live.
The purpose of social media is to engage but this does not mean that people are going to straight away engage with your posts- some people use social media for fun and some are even referred to as ‘ghosts’ as they access social media but do not socialize. Therefore, you need to prompt people to engage with your site/page, in a way that is subtle such as using polls/question features, etc. It may even be useful to ask your viewers what they would like to see- therefore you are finding out about their preferences/interests and can incorporate these into your posts.
Even though your page was of course designed to help you promote, over-promoting can cause people to feel put off and they may even choose to unfollow you completely. To avoid this, you can sometimes post stuff that is not necessarily directly related to your business but is something that people can relate to, and if they can relate to you then they are more likely to like you and your business.
Something that can be really effective is videos, a post is something that catches someone’s attention for 2 seconds (if you’re lucky), whereas once a video starts playing, the individual is likely to carry on listening. Videos that show the “face behind the business” can increase following and customers as it is more personal and people feel as though they are buying from someone they know, rather than a stranger behind a fancy business logo.
It is normal to make mistakes, whether that be something small like a spelling error or maybe you posted something that viewers didn’t like and found offensive, you should address these problems quickly and do not pretend that nothing happened- take responsibility and ensure that you are frequently asking your followers for feedback (including negative).
Build a Community
Instead of just being focused on trying to get as many followers as possible, work on engaging with the ones you already have in a genuine manner, it should not be all about the numbers but instead showing an interest in the lives of your current followers and you are more likely to gain an engaging and supportive audience this way.
Create content that means something to people- don’t use terminology that only a business owner would understand, make an effort to relate to your audience and create content that is useful, entertaining, for benefits them in some way.