Owning a business these days is much different than what it used to be. As the world has moved to a digital space, so has the way in which we have to operate our businesses. These days you will not go anywhere without having a well-known and effective brand, but getting your brand across is not as easy as putting together a TV advertisement or billboard anymore.  

To ensure that your business really makes it in the rat race, you have to make sure that you build an online brand for your business. The most popular way in which businesses try to develop an online brand is through the use of social media. Simply putting an ad out online will no longer cut it as people tend to avoid those. However, creating a social media presence for your brand is not as straightforward as just posting some pictures or sharing a video.  

In order to effectively boost a brand online, you have to take into account social media metrics. For someone who has very little experience in the world of social media branding, this can be extremely overwhelming. For some of us, we wouldn’t even know where to find the media metrics for our pages. We know just how confusing it can be, so here are our tips for really understanding social media metrics.  


What are social media metrics? 

For people who are well educated in the world of social media branding, it can be hard to remember that not everyone understands what media metrics are. To put it simply, media metrics are essentially the statistics that can be found in association with your business page.   

Whenever you create a social media page as a business, you should make sure that you are making a business page and not just any old social media account. Having a business page means that you have access to a whole line of analytics that allows you to see the success of your social media page. Within your branch of metrics, you can expect to find your engagement, impressions and reach, the share of voice, referrals and conversions, and response 0rate and time. Your metrics allow you to see the exact numbers associated with all of these things, which means you will get a really good idea of how well your business page is doing.  


Now that you have a basic understanding of what social media metrics really are, you may find yourself asking even more questions.  Terms such as engagement and reach may seem unfamiliar to you, so allow us to break down what all of these sections mean.  



Looking at the engagement rate that your page has is one of the best ways that you can see just how well your page is doing. This basically shows just how involved your audience is with your content. This can be worked out through the number of likes your post gets or the number of comments you achieve.  If your customer base is really engaging with your content, it is a good sign that you are creating content that your customers like. However, if you don’t see much engagement with your posts, then it is a sign that whatever you have put out simply isn’t working.  For some businesses that are struggling to gain engagement, the next step is looking into sites such as Fanhype that can help to improve engagement.  


Impressions and reach  

We have decided to talk about these two together because of just how similar they are. They are so similar in the fact that people often mistake the two.  Reach basically finds out how many times an individual account has viewed a post or story, whereas impressions are the number of views that your post has got overall. Both are really important pieces of information for being able to understand just how well your brand is doing. Reach is arguably more important than impressions as it shows whether or not a potential customer has felt the need to come back for more. In business repeat custom is essential, so knowing whether or not your brand is capable of achieving repeat custom is extremely important.  


Response rate and time  

Response rate and time is another metric that seems to confuse the masses. Response rate and time basically pinpoint how long it takes people to engage with your posts after they have been published.  This is an important part of any business social media page, as you will be able to figure out when the best time to post is depending on the response rate you get. Testing the waters with this feature is the best way to get the most out of it, as you can post several times within the day and figure out what time gains the most response.  

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Beverly is a social media professional, he works with a team of editors and writer to provide you with such amazing content on our website.

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