Marketing Tips

How Hospitals Use Marketing to Raise Awareness

It is extremely important that hospitals raise awareness for many kinds of diseases and how to look out for them. The best way to do this is through a marketing campaign, as it provides more recognition for the illness that the hospital is trying to raise awareness about. Therefore, I am going to be looking at different marketing techniques that hospitals have used to raise awareness of different illnesses or symptoms.

 

Online

There are many aspects of marketing that have moved online and into the digital age. This is proven to be the best method of marketing, as it reaches a higher number of people across widespread areas. If you are dealing with an illness such as alopecia and wish to have more information and what to expect, the hospital usually has a website with links, articles, and live chats so that you can get the information you need. There may be a section on the website specifically targeted to you such as the 7 stages of hairloss. Currently, with the Coronavirus pandemic, many things have moved online.

This means that many marketing campaigns from hospitals have had to be marketed online, and their websites provide you with contact details of helplines, charities, and more. Since many people often use social media, you may find that on apps such as Facebook and Instagram you will see ads specifically targeted to you. Many marketing campaigns pay so that their campaigns reach target audiences on different social media apps, so you are more likely to see the advertisement.

Appearing on social news feeds often will go a long way in keeping you in the mind of the users; if the post is interesting it is more likely to stay in a person’s mind for a longer period of time. Creating a …

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Marketing Trends

How Peloton has Built Itself Up so Effectively

What is Peloton

Pelton is a sports and fitness company that created a virtual personal trainer that people could take into their homes to help with their personal exercise regimes. The great thing about this development is how portable it is and how it can be tailored to suit any user’s own needs when it comes to getting a structured exercise regime that benefits the areas that you want to work on. Peloton can be used in conjunction with a range of exercise equipment and machines so that you can keep an eye on your progress as well as learn about the benefits of the exercise you are doing.

With such a huge development in their product and the highly praised reception that it received when it was brought out to the public, there have been many big business decisions to be made in order to ensure the brand’s success. The company was started in London and after many private sessions to work out how the company was going to work, Peloton was eventually released to the world which saw huge amounts of success pretty early in the release stages.

 

Who it is Aimed at?

When it comes to marketing any new product it is important that there has been much thought behind the marketing process and specifically the target audience for the release. Peloton was no exception to this and they had to consider who they were going to target in order to make sure their products and their establishment as a brand in the already busy fitness world were as successful as possible. With a product as innovative as this and one that can influence the fitness industry as much as they have, it is important that the product is understood and through word of mouth encourage …

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Marketing Trends

How to Use Social Media to Engage with your Target Demographic

Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.

What Is Your Demographic?

For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.

If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where …

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Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.

 

Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You …

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Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?

 

The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.

 

The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing …

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Marketing Tips

Why You Should be Securing More Brand Ambassadors

If you are someone who owns a business in 2021, you will be aware of how integral the use of social media and other platforms are for marketing. Advertising isn’t the same as it used to be and you can no longer grow in popularity through the use of posters or an ad in the paper. Social media has grown to be one of the main forms of advertising that are used today, but that doesn’t mean it is a straightforward process.

 

If you are a business that offers a product or service, one of the most beneficial things you can do to improve the popularity of your business is secure a brand ambassador. A brand ambassador is basically someone with some sort of popularity that you can sponsor in return for them promoting your brand or product. You don’t necessarily even have to pay them with money, some will simply accept a supply of your product or your returned promotion. They are a crucial asset to have and here is why you should be securing more brand ambassadors.

 

It will make your brand appear more popular

Having a limited number of brand ambassadors isn’t necessarily a bad thing, but it limits how popular your product looks. Yes you will lose more money with the more brand ambassadors you get, but having more brand ambassadors makes your product look like it is way more popular. If your product appears to be more popular, people will presume this is because the product is of a high quality which will likely lead to more purchases. This will also result in you making your money back in the long run and may even lead to more profits.

 

It will bring more traffic to your page

If your product page is …

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