Marketing Trends

How to Use Social Media to Engage with your Target Demographic

Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.

What Is Your Demographic?

For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.

If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where …

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Marketing Tools

The Power of Link Building and Blog Optimization

You may be wondering why link building is important for optimizing a blog. I know I did when I first started mine. Links building is essentially any process that increases either the number or the quality of inbound links to a page online with a target of pushing the website up the ranking in a search engine. Basically, it means people will be able to find your blog quicker and easier.


Everyone is online nowadays. While this is good in terms of this technological age, it can make things very competitive and your voice can easily get lost. That’s why it’s important to do things to stand out and make sure you’ve heard. One of the best ways to do this is through link building. There are a number of services out there but healthy links are easily the best. Their blogger outreach services help you to get natural links and they have fantastic customer support. I had a neighbor who used this service. She loves fashion and clothing and so made a style blog to help girls her age find what to wear. But for a while, she couldn’t get an audience. She was getting maybe one or two views of her page a week, and most of the time, that was me. So when I told her about the power of link building and how it can really optimize your blog, she was overjoyed and immediately set to work. They’re quick and easy to set up and within the first hour of using them, she had thousands of hits. An overnight sensation. It really is amazing how much traffic there is out there on the internet. You could have the best blog of all time but if no one is there to read it, is it really …

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Marketing Tools

Why You Need to Build Better Business Relationships

Surviving in the cutthroat world of business is difficult. There are a lot of tips and tricks you can use to stay afloat. But regardless of how well prepared you to come into it, there are always going to be obstacles in your way that threaten your career and make you want to pack it all in.

We strive to help people better understand the world of business. To be better prepared and more informed about the latest trends, the best tactics, and ways to improve their standing. Today we want to take a look at Business relationships. And why you need to be building better ones.

Business Relationships

In the world of business, the most important relationship is between you and your client. This is business 101. The client is where you will draw your profit from. There are many ways to improve your customer relationships, such as friend tag or a business lunch, but we aren’t going to be focusing on that today.

Business relationships concern how well connected you are with other people in your field. This mainly means people who don’t work with you directly. So people who work for another company, even a rival one. In fact, forging a good relationship with your rivals is the smartest move you can make. The old adage of ‘Keeping your Enemies closer’ holds very true in the world of business.


Why They Matter

You might be wondering why it is so important to forge good business relationships if the customer is priority number one. Firstly, information is power. Books and seminars and magazines are a great way to stay ahead of the curve, but they can only provide you with so much. The shared knowledge and experiences of people working in your field are invaluable. You …

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Marketing Social Media

Is Live-Streaming becoming too Commercialized?

When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.

Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?


The Rise of Streaming

In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.

But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.


The Downfall

But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.

But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing …

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Marketing Tips

Why You Should be Securing More Brand Ambassadors

If you are someone who owns a business in 2021, you will be aware of how integral the use of social media and other platforms are for marketing. Advertising isn’t the same as it used to be and you can no longer grow in popularity through the use of posters or an ad in the paper. Social media has grown to be one of the main forms of advertising that are used today, but that doesn’t mean it is a straightforward process.


If you are a business that offers a product or service, one of the most beneficial things you can do to improve the popularity of your business is secure a brand ambassador. A brand ambassador is basically someone with some sort of popularity that you can sponsor in return for them promoting your brand or product. You don’t necessarily even have to pay them with money, some will simply accept a supply of your product or your returned promotion. They are a crucial asset to have and here is why you should be securing more brand ambassadors.


It will make your brand appear more popular

Having a limited number of brand ambassadors isn’t necessarily a bad thing, but it limits how popular your product looks. Yes you will lose more money with the more brand ambassadors you get, but having more brand ambassadors makes your product look like it is way more popular. If your product appears to be more popular, people will presume this is because the product is of a high quality which will likely lead to more purchases. This will also result in you making your money back in the long run and may even lead to more profits.


It will bring more traffic to your page

If your product page is …

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Marketing Trends

Marketing Successes: Why Water Sports are so Costly yet Popular

The world of sports and marketing goes hand in hand like pie and ice cream. Just look at the Superbowl. It is a veritable museum of commercials, sponsorship deals, and brand slogans plastered across uniforms. But today we want to focus on a specific area of the sporting world. One that, by all rights, shouldn’t be as popular as it is due to its staggering entry costs. But it is still one of the most consistently popular areas of sports.

We are talking about watersports. Surfing. Jet Skiing. Diving. All of these come with a hefty price tag to get into. Today we want to look at how these sports are marketed so successfully, as this has a huge part to play in their continued popularity.

The Costs

Watersports should really only appeal to those with a large amount of disposable income. Sports like diving require a lot of prior training before you can take to the water. Having to learn how deep can a scuba diver go, how to properly use your equipment and all the safety regulations. This, paired with the cost of the equipment itself, would make anyone catch their breath.

Same with sports such as surfing. Surf Boards are extremely expensive. Along with wet-suits, board-wax, and protective eye-wear. And surfing, like diving, comes with a steep learning curve that can often require you to fork out for lessons. So why do people still take part in these expensive sports?


Humanity has a long-standing tradition of being in the water. Some say it is due to our ancient ancestors heralding from the ocean. And ever since then we have longed to return to the sea. People love a day down at the beach or heading down to the local swimming pool.

Sporting companies play on this …

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