Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.
What Is Your Demographic?
For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.
If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where …Read More