Marketing Trends

How Peloton has Built Itself Up so Effectively

What is Peloton

Pelton is a sports and fitness company that created a virtual personal trainer that people could take into their homes to help with their personal exercise regimes. The great thing about this development is how portable it is and how it can be tailored to suit any user’s own needs when it comes to getting a structured exercise regime that benefits the areas that you want to work on. Peloton can be used in conjunction with a range of exercise equipment and machines so that you can keep an eye on your progress as well as learn about the benefits of the exercise you are doing.

With such a huge development in their product and the highly praised reception that it received when it was brought out to the public, there have been many big business decisions to be made in order to ensure the brand’s success. The company was started in London and after many private sessions to work out how the company was going to work, Peloton was eventually released to the world which saw huge amounts of success pretty early in the release stages.

 

Who it is Aimed at?

When it comes to marketing any new product it is important that there has been much thought behind the marketing process and specifically the target audience for the release. Peloton was no exception to this and they had to consider who they were going to target in order to make sure their products and their establishment as a brand in the already busy fitness world were as successful as possible. With a product as innovative as this and one that can influence the fitness industry as much as they have, it is important that the product is understood and through word of mouth encourage …

Read More
Marketing Trends

How to Use Social Media to Engage with your Target Demographic

Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.

What Is Your Demographic?

For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.

If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where …

Read More