What is Peloton
Pelton is a sports and fitness company that created a virtual personal trainer that people could take into their homes to help with their personal exercise regimes. The great thing about this development is how portable it is and how it can be tailored to suit any user’s own needs when it comes to getting a structured exercise regime that benefits the areas that you want to work on. Peloton can be used in conjunction with a range of exercise equipment and machines so that you can keep an eye on your progress as well as learn about the benefits of the exercise you are doing.
With such a huge development in their product and the highly praised reception that it received when it was brought out to the public, there have been many big business decisions to be made in order to ensure the brand’s success. The company was started in London and after many private sessions to work out how the company was going to work, Peloton was eventually released to the world which saw huge amounts of success pretty early in the release stages.
Who it is Aimed at?
When it comes to marketing any new product it is important that there has been much thought behind the marketing process and specifically the target audience for the release. Peloton was no exception to this and they had to consider who they were going to target in order to make sure their products and their establishment as a brand in the already busy fitness world were as successful as possible. With a product as innovative as this and one that can influence the fitness industry as much as they have, it is important that the product is understood and through word of mouth encourage …Read More