Over the last decade, social media has become a critical part of our everyday life. Since we use it every day, it is an excellent place to advertise your business and to engage with your target demographic. Especially nowadays as you cannot rely on news of your product to travel by word of mouth or by billboards and posters with the lack of traveling people are doing at the moment. During the pandemic, social media has become the most constant and easiest way to connect with your potential customers. However, depending on your product and services, you might want to focus your promotion on certain platforms that appeal more to your target demographic.
What Is Your Demographic?
For example, if your business is selling items designed for a middle-aged audience, then older social media sites such as Facebook or WhatsApp are what they are more likely to use on a daily basis. These social media platforms are huge, with Facebook having over two billion users. That’s over a quarter of the population! So, there are plenty of people in your target demographic who use the site and could see the potential in your product. On the other hand, because sites like Facebook are so large there are also millions of other people also using it to promote their business. Therefore, you must make your product and advertising stand out from the crowd. Engaging with your customers is a great way to increase support and communication which will in turn help you come across as friendly. You can also learn how to improve your business from their feedback.
If your business is targeting a younger demographic, for example, people in their late teens and twenties, then sites used more frequently by those demographics such as Instagram and Snapchat are where you should focus your advertisement and engagement. Instagram is all about the aesthetic, so pick a visually appealing one to remain constant with which will help to increase traffic to your site. One easy trick to use when promoting your business on Instagram is an audit. Carrying out an instagram audit helps keep your account clean and to keep track of the progress you are making. It also helps you to rid your followers of fake and spam accounts which can reflect negatively on your business.
Whilst it is important to focus your advertisement and engagement on platforms more likely to be used by your target demographic, as anyone who works in business will tell you, do not throw all your eggs into one basket. You should have a business page on every social media platform available whether that’s Twitter, Tumblr, or YouTube. But most importantly you should have a consistent style, color scheme, and air of professionalism across all of them. An instantly recognizable logo, tone, and color scheme can help your business to grow in recognisability across the internet which in turn can improve your profits. Remember to respond to comments left by customers and to always be professional, only sharing pictures of your products and services, not personal pictures of you and your mates shirtless whilst on holiday. Similarly, keep to the same hashtags and if you can, use the same username across all platforms to increase brand recognisability.
Whilst social media is important to interact with your target audience, what some people forget is that the point of building up your social media is to increase the chances of people buying your product. Always contain links to your personal website which should also reflect your chosen aesthetic as well as other sites such as Esty and Amazon where customers can buy your product.