When Live-streaming first stepped onto the scene, it was mainly reserved for YouTube gamers and people running giveaways. It attracted a small following and was a very niche field of entertainment. Now, streaming is one of the biggest forms of entertainment on the planet.
Twitch has millions of users on their site at all times. Everyone from unknown gamers to high-end celebrities has jumped on the bandwagon and began streaming content to the world. This leads us to our question of the day. Has Live-Streaming become too Commercialized?
The Rise of Streaming
In years gone by, Streaming wasn’t for everyone for one simple reason. It was expensive. You needed a lot of extra techs. A high-quality camera. A strong microphone. Sound mufflers. Capture cards. Not to mention an extremely high-end PC. Just looking at the amount of ram you need to stream properly was enough to make your heart stop back then.
But these days technology has improved in leaps and bounds. The cutting edge tech of yesterday is the rubbish tech of today. But the upside to this is that streaming is now more accessible. As the tech needed becomes cheaper, more people can climb on. And that is fantastic. Any time people have better access to express themselves creatively is a time for celebration.
But like anything that becomes popular, it wasn’t long before capitalism got its hands on it. You have always been able to support your favorite content creators. But now modern streaming is basically a pay-to-view service. Which isn’t bad in and of itself. These creators deserve to get paid for the entertainment they provide.
But alongside that you now have creators getting paid by companies and given merch to wear or use during their stream. This is, of course, nothing more than marketing tactics devised in board rooms to increase profits for some of the biggest companies on the planet.
Some might say this isn’t an issue. That the brands are just trying to keep up with the times. But others argue that this is just further proof that nothing we do is free from adverts these days. And many question the integrity of a creator who is willing to become a cooperate dummy more than anything else.
Is it actually all that dangerous that streaming is slowly becoming over-commercialized? Well in fact it could be. The more that streamers start to accept cooperate sponsorship deals, the closer we move towards streams being classified as adverts. And this means streamers could end up being hit with a lot of advertising regulations.
The knock-on effect of this will be smaller streamers will struggle to stay relevant, as the bigger streamers gain more fame as they are showered with gifts. But it also means streamers who accept minimal sponsorship will suffer and have to sell out even more.
What do you think of it all? Is streaming becoming too commercialized? Or is it just a natural progression?