You may have stumbled upon this page because you’re a life coach who isn’t getting many audiences. Or are you confused about how to use social media to your advantage?
If your answer was yes, then you have come to the right place! It does get saddening not to get as many clients as you want. This can be changed if you know how to increase your audience base using the right social marketing tricks. The notion of strategizing and prioritizing can occur outdated to some people, but it is the right way to attract more audiences.
At this time, most people use social media. Almost all age groups are present on some of the other forms of social media. The amount has dramatically increased due to the situation we are in, but the social media market has always been huge. Catering to that specific market will alone give you a vast amount of recognition and awareness about your brand.
This helps a lot with your profession as people need your own set of beliefs before they trust their mental health in your hands. Therefore, to do this, you need to be more present among the people. It may sound overwhelming at first but keep reading, and you will understand the tips and tricks required for creating a much better audience.
Choose one platform and go all in
You have to begin by understanding which platform you want to target. It can be anything you are comfortable with. If you are more comfortable with the video format, you can go for sites like Youtube, but if you are an old school person, you can start from Facebook too.
It also depends on the age group of audience you want to attract. If you want to attract the younger generation, you should go for Instagram or YouTube. The older ones are not that accustomed to it, but you can also go to Quora for an older audience.
Likewise, you can create different teams for these various social media platforms to target everyone at once. This will increase your visibility, and even when people don’t need you, they will know you. This is immensely helpful when they will provide suggestions to their friends. Your name will already be present in their memory.
Target your audience
Don’t go into the entire social marketing scenario without preparing anything. It can lead to you putting in so much effort, but they won’t convert into results. This is why your strategy should be planned according to different age groups.
The same kind of strategies won’t work for every age group, which is why you need to understand your audience. If your marketing shows that you are compassionate towards the problems each age group is facing nowadays, your demand will undoubtedly increase.
Your audience will become aware that you understand their dilemmas. This will make them feel more secure and safe around you. You should also tell your target audience about your qualifications. Things that will help them in learning that you will always be there for them. It will help them to feel more open and relaxed. It will also make you seem more trustworthy and reliable.
Capture your target audience
You need to capture your audience to make them levitate towards you. You need to make them feel more comfortable with you. Understandably, all of these things can be hard to do through a virtual screen, but you can do it with your true story.
You can post pictures and upload stories that will make them show that you understand what they are going through. It will make you more humane in their eyes. If you show them that you have also gone through some things that can make their problems similar to yours, they will feel as if you can understand them.
Building a deep level of understanding is the work of a life coach, and you will have to do that virtually too. To do so, you will have to share some intimate details about your life also. It will build trust and bonding with your future client. This can also give you more self-confidence.
Focus on increasing your audience engagement
This is one of the most crucial portions of your entire social media technique. This part is the deciding factor, and it gets ignored by so many people. That can be your downfall, therefore, if you want to increase your audience. It will be very crucial and advantageous to focus on this point. You are leaving money on the table by not engaging with their audience.
You should never just drop your picture and disappear. You must log in multiple times in your daily life and try your best to respond to all the comments. In the beginning, you should also like and follow others so that they will also do that in return. You must follow certain specific hashtags.
Following these hashtags will help you remain active in those particular fields. People often search for hashtags when they need something specific. This is why you should always be careful to follow as many hashtags as you can. Just be cautious that they match with what you offer. Irrelevant hashtags can create confusion and disappointment in the mind of other people.
Invest in advertising with social media
If you have done everything and still, the results aren’t in your favor, this is the last step. Social media sites offer you with different advertising campaigns. It is a sure shot method of creating more awareness and more recognition. It is understandable to be a little hesitant in investing in social media. However, this is something that will give you returns more than your investment.
Creating awareness on a platform like Instagram can build your client base to an enormous level. The number of people that are on social media sites is vast. Imagine what can happen if your name is advertised by one of such brands! It will definitely attract more and more customers.
People will be more interested in your profile and your skills. It is a safe investment too. Social media sites have a reputation to maintain. They will promote your page without any fraudulent behavior. All you need to do is invest a little to get the returns you seek.
In a nutshell, you can use social media to double your audience base. You can use it to create more recognition and more visibility among the common public. It is a great tool to expand your business. People are using it to a great extent, and you should jump on that train too!