April 19, 2018
In this day in age, consumers are more educated than they ever have been. Across the globe, people are paying more attention to nutrition labels and ingredient lists on the products they purchase at grocery stores. This heightened awareness is continuously increasing, and has been over the last several years as consumer demand shifts away from artificial flavors and ingredients and towards natural and sustainable solutions. People want to know not only where their products are coming from, but also where the ingredients are sourced from and why these ingredients are in their products.
Specifically, simple labels and short ingredient lists are seen as ideal. An ingredient list with recognizable items and an overall short list are perceived to be better or “cleaner” to most consumers. Artificial flavors, colors, sweeteners, and preservatives are items most people looking for clean labels want to avoid finding on the ingredient lists of food items they purchase.