Social media is very prominent in our current society, but only 20 years ago it has nowhere near as much influence. Many social media sites now have billions of users worldwide and on average people spend at least 5 hours a day on various social media sites. Social media became very popular back in the early 2000s, although the original social media sites haven’t managed to adapt to people’s needs and are now rarely used. The first popular social media site was MySpace, in 2004 they reached the great achievement of having a million active users on their site every month, the very first social media site to do so. The social media sites that have been around since the start and are so popular are sites like Twitter, the site is different from how it was when it was launched as it has continued to develop to meet people’s needs, for example, they added the thread function for when 140 characters are not enough and allowing people to upload photos and videos. Since then, social media has become so popular that this is no longer an impressive achievement, one of the latest social media sites is TikTok and when it was launched back in 2016, it gained on average 20 million users per month. One of the big changes that social media brings along with it that social media completely changed the marketing game and can even save a business and its reputation. 


Why you should utilize social media for your business?

Social media comes with many advantages for your business, for any traditional business people it may be hard to wrap your head around, but in recent years things have really changed and any good business person needs to be aware of how helpful social media can be to your business. If you are not taking advantage of these sites then it is likely that your business will not carry on being able to compete with other companies in their industry and will be left behind. It is really easy to create a website or to create a business account or a business page on any social media so it is definitely worth doing and these sites are very user-friendly. One of the best things that come with social media sites is that it usually improves customer service massively. People prefer to communicate via their phones now and sending a quick message is a much more appealing way to get information than visiting the business or calling them. If you have social media then this gives consumers a quick way to get in touch and it will also allow previous customers to leave a review which is a great way to market yourself and help your reputation for free. 


What is the best social media site for your business?

Any social media website you sign up for will help your business but the best site is Instagram. Instagram is a fantastic place to market your business as it allows you to reach more people than ever. One thing that is important for marketing your business to help save it if it isn’t doing well is having a lot of followers. These followers will hopefully share your content and all of their followers will see it; this allows you to reach more people than if you were to launch your own campaign. If you’ve just started and you don’t have many followers then there is Instagram taktiken für mehr follower which will help you to improve your social media game more quickly.  

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Beverly is a social media professional, he works with a team of editors and writer to provide you with such amazing content on our website.

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