Students are often the ignored demographic when it comes to marketing, as many workers in marketing see students as poor or less well off than the average individual so don’t think it is worth spending time or money marketing to these people. This is becoming an outdated view on marketing to students as students are actually one of the highest spenders, most students after paying their bills aren’t trying to save or have any additional costly responsibilities so tend to spend a lot. When it comes to marketing to students, there is room for a lot of success, the main thing for you to do is find the right things to market to them, there are tons of ideas out there from a formula sheet cfa level 1 for those students studying for their CFA to fun new drinking games for them to play with their friends and housemates. We’ve rounded up the best tips and tricks on how you can launch a successful marketing campaign targeting students.
Free Trials and Samples
This is easily the best way to gain the attention of any student. Students can’t say no to free things whether that is a free trial for an online service, a free session at a gym, or free samples of food and drinks. There are 2 great times where you can really promote your products/services to students, the first is by getting involved in freshers fair. Freshers fair is usually hosted at the start of the year for university students. It involves a huge room or hall where there are loads of stands advertising various things from societies to clubs, to products. The majority of university students attend these events so if you can set up a stall there, you’ll get through to lots of students. Another great thing to try and get involved with is when students move into their accommodation at the start of the year, they’re often given a goodie bag or box full of free stuff, if you can get involved with this then you’ll be able to promote your business to millions of students nationwide.
Whilst other, more traditional forms of marketing are still the most successful among the older demographic, social media is the best way to market towards young people. It is a good idea to have someone from the age demographic that you’re targeting working on the campaign as they will know the best way to reach out to other people from that demographic. If you’re starting a campaign to target students then a student should definitely be part of the team, some of the best online marketing that has reached students include Greggs as they used Twitter to make jokes and get involved with the online debate about their vegan sausage rolls. This is something that an older person likely wouldn’t be aware of so it was a great idea for them to have a young person on the team.
Have a Raffle
Just like free samples, a raffle or a giveaway gets students interested and it is a great way for your brand to spread. You can launch an online giveaway competition on social media like Instagram, if you make the rules to follow the page, share your story, and tag 3 people, then your page will end up exposed to hundreds and hundreds of people. This has become one of the most popular ways to market to young people as it has had a lot of success in the past.